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2021 M+R Benchmarks: News You Can Use

2021 M+R Benchmarks: News You Can Use

Thursday, June 24, 2021 (2:00 PM - 3:30 PM) (EDT)


This 3-Part Series takes a deep dive into the 2021 M+R Benchmarks Report. Register for one and you will be registered for all three sessions. Attend one or attend all three. We look forward to seeing you there to explore these findings and their implications. 

Part I: 2021 M+R Benchmarks: A Deep Dive (June 24, 2:00–3:30pm ET)

This year's annual M+R Benchmarks Study includes front-page news, longform analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. 

During this webinar, we will be reporting the key findings and answering your biggest questions about Benchmarks. Questions like: how did COVID affect online revenue? Where did nonprofits invest their digital ads budgets? What does it all mean for your program? And so much more.

Part II: 2021 M+R Benchmarks: Implications for Ads (July 8, 2:00–3:00pm ET)

For nonprofit digital ads, the unmistakable headline of M+R's annual Benchmarks Study has been continued growth. But when we dig a little deeper, we find intriguing nuance, with nonprofits of different sizes and different issue areas making choices with major impact.

This session will explore those nuances and their strategic implications for nonprofits of all sizes. Bring your questions about Benchmarks and ads!

Part III: 2021 M+R Benchmarks: Implications for Email (July 22, 2:00–3:00pm ET)

People have been trying to relegate email programs to the obituary pages for years. But this year's annual M+R Benchmarks Study proved that, once again, email is alive and well! In fact, nonprofits sent more email to more people last year, and email fundraising performance imporoved by just about every metric for every kind of nonprofit. 

In this session, we'll explore some of the implications of this data—from deliverability to retention to segmentation. And we'll answer all your burning questions about email and Benchmarks.


About the M+R Benchmarks Study

The 2021 M+R Benchmarks Study includes the newest news, the deepest data, the freshest facts, the amazingest analysis across the full range of nonprofit digital programs, based on data from 220 U.S. nonprofits representing a wide range of causes. The 2021 M+R Benchmarks Study includes data and commentary covering a wide range of topics:


Free for TNPA Members

$35 for non-members

Event Contact
Abby Graf
Thursday, June 24, 2021 (2:00 PM - 3:30 PM) (EDT)
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