ADRFCO Brown Bag: Losing Your (3rd Party) Cookies

Description

This event is for ADRFCO Members and Partners.

Major web browsers are eliminating third-party cookies, making it difficult to deliver the personalized experiences that people expect. But there’s a way to survive these challenges—and even thrive. 

But first you need to understand if your digital solution relies on third-party cookies: 

• Are you connecting with people based on third-party cookies or device IDs? 
• Are you using third-party cookies to gather signals and data about people so you can serve them relevant ads? 
• Does your digital provider rely on third-party cookies to find and reach people? 
• Do you have an identity solution? Does it use multiple identifiers, or just one? 

If you answered “yes” or “I don’t know” to any of the questions above, you will definitely want to join this brown bag and hear what’s happening with third-party cookies and what it means for your digital marketing efforts. 

This event is for ADRFCO Members and Partners.