More Dollars, Fewer Donors: Why Your Alarms Should be Ringing

Description

You’ve likely witnessed a shift in your donor file makeup. Many charitable organizations are seeing fewer donors, giving at higher levels. This trend of more loyal and valuable donors is driving more revenue in the short-term, but will this sustain? What does it mean for your organization and the role of philanthropy as we know it today?

This discussion generated a lot of interest during our recent Giving USA 2021 webinar, so we're back to take a deeper dive. Join The Nonprofit Alliance and TrueSense Marketing to understand what is happening across the nonprofit landscape, why this trend is happening, and what your organization and our industry can do about it.

With:

Katy Jordan, SVP of Digital Marketing, TrueSense Marketing

Shannon McCracken, CEO, The Nonprofit Alliance