BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=+2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=+1SU DTSTART:99991231T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20200709T120000 DTEND;TZID=America/New_York:20200709T130000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Webinar: The Time is Now - Fix Your Data & Watch Your Fundraising Flourish DESCRIPTION:In today's nonprofit landscape\, fewer donors are giving to fewer organizations. This shift in charitable giving requires a better approach to fundraising. Nonprofit organizations need to use data and analytics to target\, acquire and maintain the right donors with the best ROI. However\, 76% of nonprofits aren't satisfied with their data and\, therefore\, are unable to confidently execute a data-based strategy. Cathy Folkes\, Chief Data Officer\, and Thalamus "T" Hill\, Senior Vice President of Advanced Analytics\, of RKD Group will guide you through the steps nonprofits must take to shore up their data now as they prepare for a recession in the wake of the COVID-19 pandemic. Information in this webinar will include: - The right approach to data governance - Steps to fix business rules across channels - The importance of integrating data - Understanding donor behavior to fuel strategy - How to execute a donor-centric marketing plan X-ALT-DESC;FMTTYPE=text/html:

In today'\;s nonprofit landscape\, fewer donors are giving to fewer organizations. This shift in charitable giving requires a better approach to fundraising. Nonprofit organizations need to use data and analytics to target\, acquire and maintain the right donors with the best ROI. However\, 76% of nonprofits aren'\;t satisfied with their data and\, therefore\, are unable to confidently execute a data-based strategy. \;

Cathy Folkes\, Chief Data Officer\, and Thalamus "\;T"\; Hill\, Senior Vice President of Advanced Analytics\, of RKD Group will guide you through the steps nonprofits must take to shore up their data now as they prepare for a recession in the wake of the COVID-19 pandemic. \;

Information in this webinar will include: \;

- The right approach to data governance \;

- Steps to fix business rules across channels \;

- The importance of integrating data \;

- Understanding donor behavior to fuel strategy \;

- How to execute a donor-centric marketing plan

LOCATION: UID:e.1335.196458 SEQUENCE:3 DTSTAMP:20200804T145352Z URL:https://members.tnpa.org/events/Details/webinar-the-time-is-now-fix-your-data-watch-your-fundraising-flourish-215524?sourceTypeId=Hub END:VEVENT END:VCALENDAR