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Associate Director, Campaign Strategy & Planning

Associate Director, Campaign Strategy & Planning

Remote Position

The Nature Conservancy’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive. We’re rooted in our Mission and guided by our Values, which includes a Commitment to Diversity and Respect for People, Communities, and Cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there are lots of reasons to love life #insideTNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube on Glassdoor.  

Our goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging, and that their unique contributions to our mission are valued. We’ll only achieve our Mission by hiring and engaging a diverse workforce that reflects the communities in which we work. In addition to the requirements in our postings, we recognize that people come with talent and experiences outside of a job. Diversity of experience and skills combined with passion is a key to innovation and a culture of inclusion! Please apply – we’d love to hear from you. To quote myriad TNC staff members, “you’ll join for our mission, and you’ll stay for our people.”


The Associate Director, Campaign Strategy & Planning is responsible for the successful delivery of global brand campaigns and marketing programs that will drive TNC’s strategic priorities forward. You’ll be responsible for working with audience leads and other stakeholders to develop clear goals, including defining the campaign’s objectives and key performance indicators; crafting insight-driven campaign briefs, ensuring projects stay on strategy through the development and production phase, and implementing your measurement and reporting plan with the respective data and analysis leads. You are a paid media planner with experience in coordinating earned and owned channel tactics to optimize campaign results. You will work in close collaboration with the Director of Brand Strategy, regional marketing leads, and project managers throughout the Marketing and Communications (MAC) Team to identify opportunities and efficiencies.

You’ll be responsible for leading a project team to plan, implement and optimize data-driven campaigns. In addition, the Associate Director, Campaign Strategy and Planning will work closely with division leaders, regional marketing colleagues, and external agencies to ensure the campaign plan is properly executed across the channels to deliver on our division’s goals. In this position, you will be part of a team to help develop and define the structure, processes and tools needed to deliver best-in-class marketing.

You will:

  • Connect with broader cross-functional teams to help define audience insights, campaign objectives, communication launch dates and tasks, and journey mapping/ecosystem definition that will offer the most effective outcomes
  • Oversee how we leverage insights to drive decisions, crafting focused and compelling strategies and creative briefs that will engage and empower integrated marketing teams
  • Execute large scale paid media investments across TV, OOH, Digital, Audio, Event and Video Streaming in conjunction with media planning agencies and internal channel managers
  • Develop campaign plans, act as a thought partner in implementation, and help craft progress updates and final measurement report, including performance and process learnings to inform future decisions and investments
  • Help shape and drive learning agendas in conjunction with research and insights
  • Serve as an advertising thought partner to regional communications leaders across the TNC network


Are you a highly organized, strategic, and collaborative campaign planner looking to join a global marketing and communications team? Do you have a background in and a passion for understanding how to reach, engage, and acquire audiences across channels and in markets around the world? And are you looking for work you can believe in?

At TNC we strive to embody a philosophy of Work You Can Believe In where you can feel like you are making a difference every day. We’re looking for someone with strong experience in leading a diverse, multi-disciplinary team. The ideal candidate should have exceptional communication and collaboration skills and experience designing, organizing, and directing complex projects. This is an exciting opportunity to contribute to the ongoing mission of conservation by directing and shaping the work of our team.

The ideal candidate will have some or all of these:

  • Multi-lingual skills appreciated.
  • Multi-cultural or cross-cultural experience preferred.
  • Experience in planning paid media campaigns in coordination with earned and owned media strategists.
  • Experience leading teams through the strategy and planning process.
  • Experience with writing creative briefs and defining campaign user journeys.
  • Experience managing advertising vendors and agency relationships. 
  • Management experience that includes ability to lead, motivate, set objectives, and manage performance and conflict resolution.
  • Experience leading in a team-based environment with internal and/or external partners.
  • Critical thinker with demonstrated problem-solving skills.
  • Strong interpersonal skills and upward management skills, including the ability to negotiate, influence, and persuade.
  • Ability and comfort working in partnership with all levels of staff in a collaborative or advisory role.
  • Strategic, motivated self-starter capable of working both independently and collaboratively.
  • Informed, engaged, and enthusiastic about current and evolving trends in marketing and communications and cross disciplinary knowledge to support program objectives.
  • Demonstrated ability in managing the fiduciary aspects of planning and delivery of budgets.
  • Experience developing visual-forward, well-designed briefings, reports, or other materials.
  • Strong and persuasive verbal and written communication and presentation skills with ability to articulate ideas in a compelling manner.
  • Strong writing skills with the ability to write clearly for various audiences and stakeholders.
  • Experience in meeting facilitation and/or meeting management.
  • Positive, solution-oriented outlook.


  • Bachelor’s degree in related field and a minimum of 9 years related work experience or an equivalent combination of education and experience. 
  • Experience managing staff and teams. 
  • Experience developing marketing plans and measuring results.
  • Experience cultivating and managing client relationships. 
  • Experience leading complex projects and programs, including financial responsibilities, and measuring results of strategic plans and programs.


Since 1951, The Nature Conservancy has been doing work you can believe in protecting the lands and waters that all life depends on. Through grassroots action, TNC has grown to become one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff, we impact conservation throughout the world!

The Nature Conservancy offers competitive and comprehensive benefits packages tailored to the individual countries where we work. These may include health care benefits, retirement benefits, parental leave, paid time off, life insurance, and disability coverage as well as an employee assistance program and other life and well-being benefits. Learn more about our benefits in the Culture Tab

We’re proud to offer a work environment that is supportive of the health, well-being, and flexibility needs of the people we employ!


To apply for job ID 52020, submit your materials online by using the Apply Now button at Need help applying? Visit our recruitment pageor contact

The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!

TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to applyhelp@tnc.orgwith Request for Accommodation in the subject line.

Where legally permissible, TNC requires all new employees to be fully vaccinated and willing to keep up to date with vaccines that protect against COVID-19.   By accepting an offer of employment, you agree to comply with this requirement, unless you are entitled to a legally mandated exemption.

Additional Info

Job Type : Full-Time

Education Level : Bachelors Degree

Experience Level : Mid Level

Job Function : Marketing/Communications

Location : Remote Position

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