skip to Main Content

Coordinator, Digital Fundraising

Coordinator, Digital Fundraising

Nonprofit Jobs

Washington, DC (Most positions based in our Arlington, VA office will be onsite or hybrid, depending upon the role)

The Coordinator will join a dynamic and rapidly growing digital fundraising program, implementing efforts to acquire, renew and retain WETA donors via email deployment, website management, email list hygiene management, and other digital channels in coordination with the Digital Fundraising Associate, other Digital Fundraising Coordinator and Senior Director, Direct Response Fundraising. The Digital Fundraising Coordinator will report to the Senior Director, Direct Response Fundraising.


  • Configure and deploy recurring email cultivation, stewardship and engagement communications, and direct solicitations in eCRM platform.
  • Maintain digital communications calendar, build project timelines, and collaborate with Associate to execute corresponding fundraising efforts.
  • Manage backend digital fundraising needs, including source code requests and implementation, donation form updates, thank you gift fulfillment and event tracking.
  • Manage website updates through our link management platform
  • Work with Senior Director and Digital Fundraising team to plan out, implement, and report on testing and segmentation strategies across email and multichannel campaigns.
  • Maintain email reporting document, email list hygiene and stay abreast of best data management practices.
  • Implement tests to increase donation form and email conversion rate, along with other digital fundraising opportunities. Coordinate implementation with Associate and vendors.
  • Manage data needs for vendors and internal resources as necessary.
  • Report on and provide analysis of campaign results and key performance indicators on the email file, using eCRM and our donor database on a regular basis.
  • Manage and compile data for annual benchmarks reporting.
  • Manage annual Fiscal Year turnover website updates.
  • Coordinate with the team to manage digital fundraising deliverables.
  • Support digital fundraising efforts to acquire, renew and retain WETA members.
  • Desired: Utilize graphic design skills to edit and design email and website graphics.
  • Perform related technical and other special projects or other duties as assigned.


  • Strong organizational, project planning, and time management skills with careful attention to detail.
  • Basic knowledge of HTML/CSS coding or willingness to learn basic coding. Basic or intermediate knowledge preferred.
  • Graphic design skills desired.
  • Excellent interpersonal and communication skills with the ability to interact with a wide variety of stakeholders using tact and discretion.
  • Demonstrated ability to take initiative and problem solve in areas related to direct responsibilities while working effectively in a team environment.
  • Demonstrated ability to successfully perform in an atmosphere of multiple projects, shifting priorities, and deadlines.
  • Demonstrated understanding and application of digital fundraising tools in support of multi-channel fundraising program.
  • Ability to generate and maintain digital tracking and analytic reports in Excel.


  • One to two years of experience in digital fundraising, direct response fundraising or marketing is preferred, but not essential.
  • Or equivalent combination of education and experience.


WETA and NewsHour Productions are Washington, DC established media and news organizations. We are a largely local workforce based out of the Campbell Place office in Arlington, VA. WETA and NewsHour Productions value employee flexibility when possible. Most positions based in our Arlington, VA office will be onsite or hybrid, depending upon the role.


WETA and its subsidiary NewsHour Productions LLC serve local and national public media audiences by producing and distributing content of intellectual integrity and cultural merit. Through broadcast, digital and community services, the organization offers compelling, diverse programming on five television channels, including primary channel WETA PBS, and on WETA Classical, the exclusive home for classical music in the nation’s capital; produces a portfolio of national television productions, including PBS NewsHour, recognized globally for bringing balanced, in-depth news coverage to all Americans; creates impactful documentaries with longtime production partners Ken Burns and Prof. Henry Louis Gates, Jr.; features a variety of content offerings on, WETA Passport, the PBS Video App and the WETA Classical App; and serves communities near and far with education and engagement initiatives that contribute to the company’s mission of public service.


WETA and NewsHour Productions prioritizes the safety and security of our community. In accordance with our focus on providing and maintaining a safe workplace, we have adopted a mandatory COVID-19 vaccination policy for all employees working in a WETA and/or NewsHour Productions office and employees who may reasonably or occasionally be called to work onsite, subject to business needs.

In accordance with this policy, all applicants for employment in a WETA and/or NewsHour Productions office are required to be fully vaccinated against COVID-19 prior to commencing employment. Requests for exemption from this policy based on a medical reason or sincerely held religious belief will be considered upon a conditional offer of employment. Reasonable accommodations will be reviewed on a case-by-case basis.

WETA and NewsHour Productions is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. This policy complies with all applicable laws and is informed by guidance from the Centers for Disease Control and Prevention (CDC) and local health authorities, as applicable.


WETA and NewsHour Productions are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and internships. WETA and NewsHour Productions make hiring decisions based solely on qualifications, merit, and business needs at the time.

To apply, please click HERE

Additional Info

Job Type : Full-Time

Experience Level : Junior, Mid Level

Job Function : Donors/Donations, Fundraising, Digital, Data Management

Location : Washington, DC (Most positions based in our Arlington, VA office will be onsite or hybrid, depending upon the role)

Salary Range : $45-50K

Powered By GrowthZone
Back To Top