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Digital Product Manager

Digital Product Manager

New York, NY

The National Audubon Society is a nonprofit conservation organization that protects birds and the places they need today and tomorrow. We work throughout the Americas towards a future where birds thrive because Audubon is a powerful, diverse, and ever-growing force for conservation. Audubon has more than 700 staff working across the hemisphere and more than 1.5 million active supporters.

North America has lost three billion birds since 1970, and more than 500 bird species are at risk of extinction across Latin America and the Caribbean. Birds act as early warning systems about the health of our environment, and they tell us that birds – and our planet – are in crisis. Together as one Audubon, we are working to alter the course of climate change and habitat loss, leading to healthier bird populations and reversing current trends in biodiversity loss. We do this by implementing on-the-ground conservation, partnering with local communities, influencing public and corporate policy, and building community.

Audubon is committed to a culture of workplace excellence, where our talented and diverse staff are deeply engaged with a strong sense of belonging. The birds Audubon pledges to protect differ in color, size, behavior, geographical preference, and countless other ways. By honoring and celebrating the equally remarkable diversity of the human species, Audubon brings new creativity, effectiveness, and leadership to our work throughout the hemisphere.

Position Summary

The Digital Product Manager will partner with the Director, Mobile Applications and the Web Product Director to make significant contributions to the growth and strategic effectiveness of Audubon’s web and mobile products. Reporting to the VP/Digital Products, the Digital Product Manager will work collaboratively across Audubon to help ensure that our digital products are effectively and consistently serving current audiences, reaching new users in key target audiences, and channeling engagement in support of Audubon’s conservation mission.


A deep understanding of our current and target audiences, gained via user research, testing, and creative user outreach will form a key foundation of the Digital Product Manager’s work. The role will also be highly collaborative with Audubon’s Communications, Audience Engagement, Social Media, and Direct Response teams, and it is the Digital Product Manager’s responsibility to engage directly with those teams to develop and execute on plans that ensure Audubon’s digital products are effectively positioned within our overall membership and engagement strategies.



$110,000 - $120,000 / year

Essential Functions

  • Contribute perspective gained from user insights and broader organizational goals and needs to help shape and develop product roadmaps, including plans for new features and refinements of existing functionality.
  • Partner with teams across Audubon, including Communications, Audience Engagement, Fundraising, Social Media, EDIB, and others to understand organizational objectives and develop effective product strategies and features to support them.
  • Oversee and maintain a product marketing toolkit to optimize and track user acquisitions and engagement efforts, including reporting to key Audubon stakeholders.
  • Lead efforts to create content supporting product promotion campaigns and user needs.
  • Collaborate with Audubon’s Data & Analytics team and product engineers on the creation of dashboards, data pipelines, user segments, etc. to provide a clear and actionable picture of how Audubon’s products are being used.
  • Create and execute a user outreach plan for both web and mobile users, to ensure frequent and actionable user feedback is incorporated into product roadmaps and prioritization decisions.
  • Assist Product Directors in testing and quality assurance across web and mobile products.
  • Plan and execute effective user research and multi-variant tests to optimize user experience and engagement with core features.
  • Oversee the necessary systems and processes to provide excellent customer support and light community management/moderation for mobile users, and to ensure the customer support process is a valuable source of information shaping our roadmap and enhancements.
  • Other job-related duties as assigned.

Qualifications and Experience

  • BA and five or more years' experience managing mature digital products across web and mobile with large userbases. Equivalent combination of education and experience will also be considered.
  • Experience directly engaging with existing userbase to gather feedback, and evolve a digital product based on user needs.
  • Demonstrated experience building and executing on product marketing plans that meet acquisition and engagement goals.
  • Knowledge and familiarity with the modern product marketing and analytics toolset, including tools such as Google Analytics, Firebase, Appsflyer, Optimizely or other multi-variant testing and personalization tools is required.
  • Experience running successful user tests with tools such as, Figma prototypes, etc is required.
  • Experience using CDP and CRM tools such as EveryAction preferred.
  • Excellent collaboration skills, with the ability to understand and communicate product needs and requirements from a diverse set of organizational stakeholders, and to communicate effectively with non-technical collaborators.
  • Strong detail-oriented execution skills, and the ability to lead teams on the ground to move projects involving many stakeholders from conception to completion.
  • Interest in, understanding of, and commitment to conservation and the mission of National Audubon Society.
  • Demonstrated ability to identify and tackle unstructured problems and provide clear, organized plans of action that lead to measurable results.

To apply, please click HERE.

This position is represented by the Communications Workers of America (CWA).

EEO Statement

The National Audubon Society is a federal contractor and an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We are committed to a policy of nondiscrimination, inclusion and equal opportunity and actively seek a diverse pool of candidates in this search.

Accessibility Statement

The National Audubon Society endeavors to keep our careers site accessible to any and all users.  If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

Additional Info

Job Type : Full-Time

Education Level : Bachelors Degree

Job Focus : Digital Communications, Development, Marketing/Communications

Location : New York, NY

Salary Range : $110,000 - $120,000 / year

Experience Level : Mid Level

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