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Direct Response Specialist

Direct Response Specialist

Nonprofit Jobs

Washington, DC

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin.

AARP Foundation is AARP’s 501 c3 charitable affiliate.  We are a public charity with revenue from federal agencies, corporations, foundations and individuals.  AARP Foundation’s vision is a country free of poverty where no older person feels vulnerable.  Staff are located in Washington DC and throughout the US. 

Every year, AARP Foundation helps millions of struggling older adults 50 and over win back opportunity by being a force for change on the most serious issues they face each day.  Through the Foundation’s many groundbreaking and innovative programs and services, we create and advance effective solutions to meet their basic needs for nutritious food, safe and affordable housing, adequate income and much-needed personal connections.


The Direct Response Specialist (DRS) is a dual role.  Implementing, coordinating and analyzing all direct response fundraising activities utilizing direct response giving vehicles (mail and online) to enable AARP and AARP Foundation to support its advocacy/charitable programs throughout the country. Coordinates with AARP and AARP Foundation stakeholders to fully integrate and maximize fundraising throughout the organization. 


Coordinates direct response plans and strategies for the AARP’s Advocacy program/AARP Foundation Charitable program to secure financial gifts, and to ensure financial and dashboard goals are met.
Manages day-to-day relationships with external vendors to implement multi-channel direct response marketing programs relative to creative development, print production, data needs.
Coordinates adherence to full direct response campaign production schedules: coordinates production calls and meetings that include both internal and external partners and implement copy and design for test packages. 
Coordinates with internal partners to set up and implement back-end processing (coding, caging and cashiering, fulfillment) relative to direct mail. 
Ensures Legal, Brand, mandatory and overall messaging are correct in all new and repeat artwork.
Coordinates premium program research, approvals and acquisition with multiple vendors.
Process program reporting documentation.
Proofread art pdfs and review sign-offs for mail pieces
Train new team members on all aspects of the production implementation process.
Collaborates with internal partners throughout the organization to ensure coordinated  efforts /campaigns are executed for the benefit of the Association and donor preference, including but not limited to data requests, calendaring, Foundation marketing/communications, Foundation and Advocacy Resources.Adhere to all applicable laws and follow ethical standards for charitable giving, as defined by the Association of Fundraising Professionals. ¿


Completion of a Bachelor’s degree and 3 or more years related experience in direct response fundraising (mail and/or Internet); or an equivalent combination of training and experience related to the duties of the position.

Proven track record in managing and implementing large, complex direct mail, Internet, and/or phone-based programs to support advocacy programs. 

Extreme attention to detail and accuracy required. 

Experience reviewing/writing fundraising copy and working with vendors to produce fundraising materials. 

Experience with computer, database, and spreadsheet programs. 

Ability to interact and communicate effectively with vendors, internal customers, and the general public. 

Experience in working in a large complex environment.

Benefits Offered

 AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

Additional Info

Job Type : Full-Time

Education Level : Bachelors Degree

Experience Level : Mid to Senior Level

Job Function : Development

Nonprofit or Corporate : Nonprofit Organization

Location : Washington, DC

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