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Director of Retention

Director of Retention

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Washington, DC/Remote (now due to COVID)

DEFENDERS OF WILDLIFE

POSITION DESCRIPTION

POSITION TITLE:  Director of Retention

DEPARTMENT:  Integrated Marketing

REPORTS TO: Vice President of Integrated Marketing

SITE:  Headquarters, Washington DC

SALARY: Up to $103,000

FLSA:  Exempt

LAST REVISED: July 2020

APPLICATION:  http://www.defenders.org/jobs



SUMMARY:

The Director of Retention is responsible for developing strategies to cultivate, retain and upgrade Defenders’ supporters through digital channels. The Director will oversee a team and take an active role in developing the short and long-term plans to convert, retain and upgrade donors while meeting the revenue and advocacy goals of our online, email, social media and mobile channels. The Director will be an individual who embraces innovation, is detail-oriented and data-driven. The Director will manage two full-time employees and collaborate across multiple departments.

ESSENTIAL RESPONSIBILITIES:

  • Partner with the Vice President of Integrated Marketing, Director of Acquisition, Director of Marketing Operations and various 3rd party partners to develop and influence donor fundraising strategies in support of current priorities as well as aggressive donor conversion, retention and upgrading goals.
  • Develop short- and long-range objectives, establish key performance indicators, and create and execute testing plans to continuously improve donor retention and grow revenue.
  • Manage Defenders of Wildlife’s fundraising, retention and upgrading goals via online, email, social media and mobile channels. Responsibilities include:
    • Developing and meeting an annual budget for revenue growth
    • Coordinating with offline channels to ensure messaging integration
    • Identifying audiences and stewarding them appropriately across channels
    • Accepting accountability for the quality and accuracy of all outbound content
    • Evaluating performance against the performance benchmarks established
    • Ensuring the right tools and operational systems to support program goals
  • Coordinate with the Director of Digital Communications to drive donor conversion and retention via Defenders’ website and social media channels including, but not limited to, Facebook, Instagram, Twitter and LinkedIn.
    • Coordinate on rapid response efforts and organizational campaigns
    • Support promotion of virtual and in-person events
    • Introduce new engagement and donor conversion strategies
  • Support Defenders’ donor upgrading efforts and our mid-level giving program to increase donor value and retention.
    • Partner with the Fundraising Manager to ensure consistency in our online and offline channels
  • Liaise with Defenders’ field offices and Government Relations to support Defenders’ constituent advocacy. Responsibilities include:
    • Supporting grass roots efforts via events, campaigns and coalitions
    • Balancing funding goals and program needs
    • Ensuring compliance with Defenders data privacy and protection policies
  • Lead member stewardship across all channels.
    • Proactively address membership needs and expectations
    • Help craft talking points and responses when crises arise.
  • Facilitate and promote the integration of diversity, equity, inclusion and justice strategies into member retention efforts in line with Strategic Goal #2.
  • Perform all other related duties as assigned.

TRAVEL:

This role does not require regular travel.

QUALIFICATIONS:

An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed below.

EDUCATION:

Bachelor’s (B.A./B.S.) degree or equivalent

EXPERIENCE:

10 years of relevant experience; 5 years supervisory experience

KNOWLEDGE, SKILLS AND ABILITIES

  • Ability and willingness to model the tenets of Defenders’ Commitment Statement: Mission, Transparency, Respect & Trust, Appreciation, Empowerment & Accountability, Professional Growth, Fairness, Diversity, Safety, Work/Life Balance, and Pride. 
  • Demonstrates a willingness and ability to productively engage and collaborate with internal and external stakeholders from diverse cultures, backgrounds, and perspectives.  
  • Ability to approach work in a collaborative and inclusive style, with a track record of working in a solutions-oriented manner. Ability to effectively address and manage conflict. 
  • Ability to work independently as needed, problem solve, and exercise sound decision-making skills in fluid environments to meet job expectations and achieve goals in an accurate and timely manner. Ability to effectively navigate through change and maintain flexibility. 
  • Ability to represent Defenders to external entities and the public in a professional manner while exercising tact, diplomacy, and discretion.  
  • Demonstrates a willingness and ability to productively engage and collaborate with internal and external stakeholders from diverse cultures, backgrounds, and perspectives. 
  • Ability to effectively navigate through change and maintain flexibility  
  • Ability to effectively address and manage conflict 
  • Working knowledge of Microsoft Office and general computer literacy
  • Ability to accurately maintain electronic and physical records and handle sensitive and confidential matters with discretion
  • Strategic thinker with the ability to create high-level strategy, identify organizational-level impact, and translate strategy into relatable points and action steps.
  • Personal interest and commitment to conservation 

WORK EXPECTATIONS AND ENVIRONMENT:

General office working conditions, the noise level in the work environment is usually quiet. While performing the duties of this job, the employee is regularly required to use a computer and communicate with others while doing so. This role may require occasional travel.

All employees are required to satisfactorily perform the essential duties and responsibilities of their positions. The essential duties and responsibilities listed above are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. Reasonable accommodations may be made to enable individuals to perform the essential functions of the job.

Defenders of Wildlife embraces the values of fairness and equity in society – including our workplace and our movement. We are committed to providing a professional, fair and safe workplace free of harassment and discrimination. We believe that the conservation of biological diversity is best advanced by the contributions of people of diverse backgrounds, experiences, beliefs and cultures.  We strive toward a collective goal of including all people in the conservation of our Nation’s wildlife and wild places. More than co-workers, we are teammates and partners in our mutual goal of respecting our planet and all who live on it.

Visit Our Values and Diversity page to learn more about who we are and how we operate.

APPLICATION:

Interested applicants please apply with a cover letter through our careers portal at http://www.defenders.org/jobs

It is the policy of Defenders of Wildlife to provide equal employment opportunity to all qualified individuals without regard to their race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, family/parental status, or any other characteristic protected by law, in all personnel actions.

Additional Info

Job Type : Full-Time

Education Level : Bachelors Degree

Experience Level : Mid to Senior Level

Job Function : Marketing/Communications

Nonprofit or Corporate : Nonprofit Organization

Location : Washington, DC/Remote (now due to COVID)

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