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Manager, Social Media

Manager, Social Media

Nonprofit Jobs

Chicago, IL

Manager, Social Media

Manage Feeding America’s B2C social media strategy across priority platforms inclusive of planning, goal setting, execution and monitoring of the digital content marketing plan, in alignment with overall digital marketing strategy to drive brand awareness and supporter engagement with a north star of loyalty.

Work. Serve. Thrive.

Imagine a place where your talent can make a meaningful difference in peoples' lives. Working at Feeding America is a uniquely rewarding experience in which our employees work together as vital parts of a much larger mission. We are innovative, mission-focused, diverse, collaborative, values-driven and focused on results.

We are a national, nonprofit organization and the nation's leading domestic hunger-relief charity. Located in the heart of downtown Chicago, our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.

The Opportunity

Manage Feeding America’s B2C social media strategy across priority platforms inclusive of planning, goal setting, execution and monitoring of the digital content marketing plan, in alignment with overall digital marketing strategy to drive brand awareness and supporter engagement with a north star of loyalty.

Responsibilities:

  • Manage the social media marketing strategy across all social media properties, in coordination with digital and organization-wide content strategy and marketing plan — informing/coordinating with paid media, donated media, email marketing, cause/corporate partner campaigns, etc.
  • Develop and maintain social content editorial calendar to drive loyalty to the mission and organization, and coordinate with interdepartmental team to incorporate applicable content (communications, brand, direct marketing, cause campaigns, program, advocacy, network) and curate for optimal engagement and action via social platforms. Plan and support key Feeding America campaigns and events through social media (e.g., Hunger Action Month, Summer Hunger, Holiday) including content strategy, engagement plans and execution.
  • Monitor environment to identify trending (or potentially trending) topics or moments that may be opportunities or could represent threats to the organization or community, creating an initial POV to elevate to leadership.  
  • Develop documentation and ensure ongoing maintenance of organizational social media guidelines, best practices and administrator permissions and roles. Develop processes to coordinate and meet interdepartmental needs, such as influencer and media outreach plan with Communication department.
  • Serve as channel and Feeding America social media expert to inform digital influencer engagement strategies, coordinating with brand, communications, advocacy, donated media, paid media, email marketing, cause/corporate partner campaigns, etc. to meet Feeding America marketing and social media goals and objectives.
  • Work with Managing Director, Digital Marketing, to create and establish regular reporting and analysis of social media metrics / KPIs to monitor and analyzing social media performance based on organizational goals of brand awareness and engagement.
  • Work with Managing Director, Digital Marketing, to create and establish regular social conversation and listening analysis to inform social, communications/marketing and organizational strategies to educate and mobilize the public in the fight to end hunger.
  • Serve as subject matter expert on social media practices staying abreast of quickly evolving social media environment and serving in consultation to key stakeholders throughout the organization including donor recognition, advocacy, corporate partners, brand marketing and network members.
  • Manage Social Media & Content Coordinator, prioritizing projects and timelines and oversee ongoing community management, influencer engagement and deliverables.
  • Serve as back up to Social Media & Content Coordinator as community manager for Feeding America social properties. In times of increase volume or demand (i.e., disaster, holiday) provide hands on community management support.

Requirements:

  • BA/BS or relevant experience
  • 5+ years of social media and content creation experience plus 2 years’ experience in digital marketing
  • Nonprofit experience a plus National audience experience a plus

Foundational Requirements

  • Committed to organizational mission of ending hunger.
  • Diversity, Equity and Inclusion – Committed to a workplace that values different backgrounds and life experiences and allows everyone to bring their authentic self to work. Builds equity into structures, systems and processes for our employees and the communities we serve.

Required Leadership Competencies

  • Manages for Results – Strong project management skills necessary to manage and coordinate multiple relationships and projects at one time.
  • Leverages Functional Expertise – Ability to proactively and independently manage all aspects of social media marketing.
  • Translates Strategy to Operational Goals – Ability to understand our overall strategy and then work to implement the strategies.
  • Communicates Effectively – Excellent communication, presentation and writing skills, brings a strategic and critical POV to presentations and executive briefings.
  • Collaborates Internally and Externally – Ability to collaborate, coordinate and lead teams across a variety of internal departments as well as partner and engage with a wide range of external stakeholders.

Required Technical Competencies and Experience

  • Ability to analyze program effectiveness to extract insights and drive measurable results.
  • Strong creative (writing & editing), diplomatic, interpersonal and presenting skills.
  • Experience with social media community and platform management tools, i.e., Meltwater, Sprout Social, HootSuite, HubSpot.
  • Must be able to work and thrive in a fast-paced working environment, experience with crisis or disaster management a plus.
  • Experience in integrating content across multiple social distribution channels.
  • Innovative, growth mindset with problem-solving capabilities and a comfort and passion in learning new skills.
  • Proficiency in all Microsoft Office applications and Adobe Creative Suite.
  • Technically proficient with base understanding of HTML, website design and management; analytics tools.

Click to Apply

Feeding America is looking for a great Manager, Social Media. Learn more or Jobvite a friend

Feeding America embraces a philosophy that recognizes and values diversity.  Our goal is to attract, develop, retain and promote a talented diverse workforce in a culture where all employees will contribute to their fullest potential.


Additional Info

Job Type : Full-Time

Education Level : Bachelors Degree

Experience Level : Mid to Senior Level

Job Function : Development, Marketing/Communications, Digital, Creative, Data Management, Customer Service

Nonprofit or Corporate : Nonprofit Organization

Location : Headquarters are in Chicago, IL

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