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Senior Director, Digital Direct Response Marketing

Senior Director, Digital Direct Response Marketing

Nonprofit Jobs Agency/Company Jobs All Job Listings

Chicago, IL (Hybrid Schedule Available)

The senior director, digital direct response marketing will lead all digital direct response marketing strategy and operations for Easterseals. Easterseals is at a critical point in building its digital fundraising ecosystem and we are looking for an industry expert to come in and own the development of all digital channels. This role will work closely with the offline direct response marketing team as well as other leaders in the development, marketing, and finance departments.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Meet yearly online fundraising and donor acquisition goals, working in close coordination with other direct response channels, marketing, and other development departments.
  • Have a deep understanding of the strategic and tactical benefits and disadvantages of each digital channel, digital campaign concepts, and more with the goal of raising funds.
  • Drive short- and long-term strategies and plans for identifying, cultivating, soliciting, and stewarding a large base of donors across multiple channels including, but not limited to, paid media, email, website, social media, and organic SEM.
  • Utilize data and market research to optimize and improve ROI while also focusing on the best channels for an increased/decreased spend.
  • Develop and maintain relationships with digital-first technology organizations so that Easterseals is positioned at the strategic and technological frontier of digital growth.
  • Oversee several digital fundraising operations for the organization, including budget management, digital donor database, gift processing, and stewardship to ensure that funding needs are met.
  • Coordinate content and schedule with Direct Mail campaign schedule.
  • Lead collaborative efforts with Affiliate Network leadership in the strategic integration of multi-channel digital fundraising initiatives.
  • Work across several cross-functional committees and work groups as needed.


  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Proven track record in directing a successful integrated, multi-channel fundraising or marketing programs with a customer/donor focus.
  • Strong analytical skills and the ability to interpret data and translate into strategy and quantitative measurement.
  • General understanding and experience with relational databases and constituent relationship management strategies and processes.
  • Demonstrate strong interpersonal, team building, mentoring, planning, and program implementation skills.
  • Ability to interact and collaborate successfully with people at various levels of the organization and with affiliated leadership in a federated organization.
  • Strong financial management skills
  • Technical skills should include:
    • Ability to code HTML with and without an HTML editor; ability to code HTML using both inline styling and CSS. Ability to troubleshoot HTML errors
    • Experience with multiple digital CRM and email platforms
    • Proficiency with MS Office and Google Drive
    • Experience with image editing/resizing using Photoshop
    • Experience with Google Analytics or other analytics software


  • 8+ years successful experience in a direct response position with a focus on digital acquisition, solicitation, cultivation, and on-going stewardship.

To apply for this position, please click HERE

Additional Info

Job Type : Full-Time

Education Level : Bachelors Degree

Experience Level : Mid to Senior Level

Job Function : Development

Location : Chicago, IL (Hybrid Schedule Available)

Salary Range : $115,000 - $125,000

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