Goodbye Premiums, Hello Loyal Donors - Moving Your Acquisition Program Away from Premiums

Description

Presentation Summary 

Does your organization rely too heavily on premiums to acquire new donors? Are you tired of the churn and want to improve donor retention and LTV? Join us and learn how Trinity Missions is transforming its acquisition efforts from an exclusively premium-based and transactional offer to a highly successful, more mission-focused offer to build its file with more loyal donors. Discover how Trinity Missions rebuilt their direct mail program after dramatically cutting acquisition volume from 1.5 million names a year to almost none. We’ll share the impact that had on their file and revenue, and how they are rebuilding their program with an emphasis on improving donor value and ROI. We’ll show how their current acquisition efforts are designed to reach a wider audience, aligned with their mission, so they can then build lasting relationships and maximize revenue. 

Background about the session 

Trinity Missions just celebrated its 100th Anniversary and has been a trusted member of the FIF community for many years. Like Trinity Missions, many organizations in this community have relied on premiums to build their programs and are weighing the challenges and risks associated with moving towards programs built on more mission-minded donors to improve the quality of their donors and long-term value. They are hesitant to tackle it, not knowing how to make an action plan or have confidence in managing the organization’s expectations along the way. Attendees will walk away with valuable, actionable insights about what to do and what to avoid based on our long-term experience with Trinity Missions and Concord Direct’s perspective on their program.

This webinar is part of our Faith-Focused Programming offerings. Presented by Conord Direct, a valued annual Faith Programming sponsor.

Presenters

Gretchen Soter-Moody, Senior Account Director, Concord Direct

Gretchen has a particular passion that stands out: giving. She loves to give her time, talents, and experience to building strong partnerships with clients that make them stop and notice. Her passion also gets donors to give as well. In her spare time, Gretchen loves spending time outside with her husband and daughter or tearing through a good book.

Ali Bessette, Senior Director, Strategic Planning, Concord Direct

Ali is a natural-born problem-solver who is passionate about helping nonprofits grow. With 25 years in Sales and Marketing, Ali helps her clients by providing customized omni-channel solutions grounded in objective data. After hours you can find her spending time with family, swimming in the ocean, or boating.

Aimee Nichols, Associate Vice President of Development and Advancement, Trinity Missions - Missionary Servants of the Most Holy Trinity

Aimee is a passionate and results-driven nonprofit fundraising professional with over 20 years of experience developing and executing multi-channel revenue-generating campaigns. She leads fundraising initiatives for Trinity Missions, a century-old Catholic missionary congregation dedicated to serving the poor and abandoned in seven countries. Beyond her professional work, Aimee is an avid art enthusiast and loves to travel whenever possible.