Webinar: Donors and Data: Where do we draw the line?

Description

Organizations of all shapes and sizes are waking up to the power of information to drive business decisions. Thus, data has become a focal point for every industry, including nonprofits. 

But what do donors want from nonprofits when it comes to the use of their data? Are they concerned about data privacy? What about personalization? Questions like these have become part of our regular conversation, so we decided to ask donors for their thoughts and concerns. 

Join The Nonprofit Alliance and RKD Group to learn the results of this research and hear from nonprofit experts to discuss the impact of these findings. Panelists include:

• Cathy Folkes, Chief Data Officer, RKD Group
• Shannon McCracken, CEO, The Nonprofit Alliance
• Catharine Holihan, Managing Director, Direct Mail and Marketing Operations, American Cancer Society
• Karen Woods, Territorial Director of Integrated Marketing, The Salvation Army, Eastern Territory