Workshop for Nonprofits: From Complying to Thriving: Future-Proof How You Measure Acquisition Efforts

Description

About the workshop:

Audience demand for privacy is growing every day – and because of that, legislators and Big Tech companies are taking actions that are impacting your ability to reach new donor prospects and, perhaps as importantly, to measure the cost of your efforts to do so. 

Join us as we uncover how analytics and revenue attribution will change with the elimination of third-party cookies and prepare you to think about how to forecast and budget appropriately. You’ll walk away with practical steps to improve your tech stack, establish best operational practices, and begin to future-proof your investments.

Objectives:

• Attendees will learn how audience demand for privacy impacts their acquisition pipeline 
• Attendees will understand the value of data autonomy to future-proof their strategies
• Attendees will come away with a brainstormed list of ideas for improving their revenue forecasting to adjust for the deprecation of third-party cookies in their tech stack

NOTE: This workshop is for nonprofit organizations. If you are an agency, please register for this session: Workshop: How Vendors can Support Nonprofits through Audience Demand for Privacy

Presenter: Elyse Wallnutt. Elyse Wallnutt is a senior marketing and tech leader with 16+ years of experience driving results at the intersection of revenue, advocacy, brand, and policy objectives. After nearly two decades working in leadership roles for some of the largest nonprofit brands in the world — including Amnesty International, Heifer International, Feeding America, UNICEF USA, The Nature Conservancy, and World Food Program USA – she launched Agility Lab Consulting to help nonprofits understand and adjust for the impact that audience demand for privacy is having on mission reach and donor acquisition strategy. Elyse specializes in assessing internal solutions portfolios – including current-state approach to financial projections, content strategy, tech stack integration, media investments, and user experience design – and using findings to build an integrated vision that achieves KPI targets, breaks down channel silos, and pushes the limits of program growth.