Digital Account Director

Further is seeking a Digital Account Director to craft digital fundraising strategy, lead media planning, and manage client relationships across a portfolio of nonprofits. This is a senior-level role for an experienced digital media professional who brings deep expertise in media buying, campaign strategy, optimization, and performance analysis across a wide range of platforms. 

We’re seeking a digital marketer with at least 6+ years of related experience and a track record of professional growth. The ideal candidate is a hands-on, strategic thinker who is comfortable translating complex data into clear recommendations for clients. Experience with both direct response marketing and digital brand marketing and engagement strategies is preferred. 

This is a hybrid position, with preference given to candidates who are local to the Annapolis, MD area and able to work from our office two days per week. 

What You’ll Bring: 
We’re looking for someone who is proactive, collaborative, and able to thrive in a fast-paced environment. As someone with considerable industry experience, your experience will allow you to lead complex clients with large media budgets and mentor more junior teammates. Key skills include: 

• Digital Fundraising Strategy 
• Media Planning, Buying, and Optimization 
• Customer Relationship Management 
• SEO, GEO, and Emerging Search Strategy 
• Emerging Digital Trends 
• Digital Analytics and Performance Analysis 
• Audience Segmentation and Growth Strategy 
• Creative Ideation and Testing 

What You’ll Do: 
In this position, the Digital Account Director will be responsible for the following duties, among others:

• Serve as the primary strategic and day-to-day client contact for up to five accounts. 
• Organize and lead client teams of 4-5 people to ensure client success 
• Lead the development of comprehensive strategies to achieve client goals Develop and oversee media plans across paid social, search, display, video, CTV, and mobile campaigns. 
• Contribute to client audits and strategic recommendations related to GEO, SEO, evolving search behaviors, and AI powered search. 
• Ensure client budgets and media spend are smartly and attentively managed. 
• Develop testing strategies and recommendations encompassing creative, messaging, media channels, landing pages, offers, and audiences. 
• Identity opportunities to improve fundraising performance, donor acquisition, ROI, ROAS, cost efficiency, and long-term program growth. 
• Partner with internal teams to develop quarterly business reviews, performance analyses, and strategic recommendations. 
• Research and recommend new digital marketing channels, technologies, targeting, and other testing channels. 

Qualifications 

• 6+ years of experience in digital marketing, digital media buying, and digital strategy with significant hands-on experience managing multi-channel paid media campaigns. 
• 4+ years of experience independently managing client relationships and leading strategic client conversations. 
• Minimum of 4 years leading direct response-based digital efforts 
• Familiarity with SEO, AI-powered search and emerging digital marketing trends is preferred. 
• Highly organized and able to manage competing priorities, multiple client relationships and complex projects simultaneously. 
• A proactive mindset with the willingness to identify growth opportunities, raise issues, and make recommendations independently. 
• Solid written and verbal communication skills, paired with the demonstrated ability to organize your work and continuously manage competing priorities. 
• Strong competency in Microsoft Office, including PowerPoint and Excel. 

This is a great opportunity to lead innovative digital fundraising strategies, partner with mission-driven organizations, and make a meaningful impact while helping shape the future of digital marketing in an evolving industry. 

Further’s Leadership team is committed to continual improvement on a personal and corporate level. We will provide opportunities and a supportive environment for you to succeed, but the above characteristics and work ethic are mandatory to achieve that success. 

Application Link: https://further-digital.com/careers/apply/