Digital Advertising Specialist

Position Objectives:

• To assist the PETA Foundation and supported organizations with strategy and deployment of online fundraising, advocacy, awareness, and lead-generation advertisements 
• To develop and apply digital fundraising innovations that advance the goals of PETA and other international entities 

Primary Responsibilities and Duties: 

• In consultation with PETA Foundation and its supported organizations and verified compliance with the objectives, standards, and requirements communicated by them:
• Oversee full ad process for non-social ads with input from supervisor and digital ads team: Planning, forecasting, deployment, ongoing optimization, and reporting 
• Responsible for contributing to content strategy by participating in brainstorms, team meetings, etc
• Collaborate on creating the Foundation’s non-social ad annual budget (fundraising and lead gen) exercising strong judgment 
• Optimize and maintain digital ads on self-service platforms for search, display, audio, and video accounts for PETA Foundation and its supported organizations
• Coordinate tracking and pixel placements for digital advertising campaigns 
• Optimize landing page and recommend tests to improve digital advertising campaigns 
• Evaluate the success of online campaigns and make changes in tactics, buys, and strategies accordingly applying discretion and independent judgment 
• Proactively develop proposals with projections and creative recommendations for PETA Foundation and its supported organizations
• Write and contribute to campaign wrap-up memos, testing results memos, and knowledge sharing presentations, like lunch and learns
• Regularly conduct keyword, competitor, and other analysis as needed to ensure campaign spends are maximized to achieve the desired goals (will vary per campaign or program) 
• Ensure that self-serve platforms are optimized and that supported organizations take advantage of worthwhile new developments
• Conceptualize and coordinate the creation of compelling video and image ads
• Research new advertising opportunities and make recommendations to ensure that supported organizations are taking advantage of worthwhile opportunities 
• Manage invoicing process as needed for platforms and approved partners
• Perform any other duties assigned by the supervisor
  

• College degree or 1-3 years relevant experience
• 1+ year(s) experience working with Google, YouTube, and Microsoft ad platforms
• 1+ year(s) of experience writing ad copy and landing page copy
• 1+ year(s) experience working in data analysis and strategy optimization
• Proven exceptional analytical, organizational, time-management, verbal/written communication, and research skills
• Ability to apply excellent judgment and discretion to create and enact strategic goals 
• Ability to orchestrate a variety of projects and initiatives simultaneously and synergistically
• Proven ability to independently set advertising goals for campaigns and drive toward them
• Ability to work both independently and within a team environment
• Proficiency in Excel and Photoshop 
• Flexibility and eagerness to identify and use new and changing technologies
• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
• Commitment to the objectives of the organization

The hourly pay range for this position is $18.30 - $23.16 per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work. 

A list of benefits available to qualified employees is available here.

Application Deadline: 

We may fill this job opening before the deadline if we find a qualified candidate.

APPLY HERE