Senior Manager, Mass Fundraising Operations

Title: Senior Manager 
Department: Development 
Sub-Department: Mass Fundraising 
Reports to: Senior Director of Mass Fundraising 
FLSA Status: Exempt 
Job Grade: 7 

Job Summary:
American Bible Society (ABS) is seeking a highly organized, detail-oriented, and results-driven Senior Manager, Mass Fundraising Operations to lead the execution, coordination, and operational performance of ABS’ Direct Mail program. 

Reporting to the Senior Director of Mass Fundraising, this role is responsible for translating approved strategy, budgets, and priorities into well-executed Direct Mail campaigns across acquisition, cultivation, reactivation, recurring giving, and acknowledgements. The Senior Manager ensures campaigns are delivered accurately, efficiently, on schedule, and in alignment with donor experience standards, organizational priorities, and fiscal goals. 

This role is ideal for a strong Direct Mail professional who excels at managing complexity, coordinating stakeholders, overseeing vendors, and driving disciplined execution in a high-volume fundraising environment. 

Minimum Spiritual and Personal Commitment:

• Demonstrate a personal commitment to Jesus Christ.
• Identify with and participate in a Christian church and proactively seek to grow in their Christian faith.
• Actively participate in organizational prayer, devotional times, and organization-wide events.
• Maintain an exemplary standard of Christian ethics, behavior, and conduct within ABS and in their public and private life outside of ABS and always seek to uphold ABS’ Standards of Conduct and Affirmation of Biblical Community.
• Demonstrate Christian maturity in all interactions as displayed by good judgment based on biblical values and principles.
• Actively incorporate their faith in all aspects of their daily work.
• Demonstrate desire and ability to support organizational biblical and religious goals and participate in regular work-related spiritual activities without reservation.
• Have a personal passion for and belief in the Word of God, its ability to transform lives, and the mission of American Bible Society.
• Demonstrate alignment with the vision, mission, and values of American Bible Society. 

Key Responsibilities:

• Direct Mail Operations & Campaign Execution
  • Manage the end-to-end execution of Direct Mail campaigns, ensuring accuracy, timeliness, and adherence to approved strategy, budgets, and schedules.
  • Coordinate campaign workflows including segmentation, creative development, production, approvals, coding, and deployment.
  • Maintain and manage a high-volume Direct Mail calendar, prioritizing campaigns and resolving executional conflicts.
  • Ensure all Direct Mail activities reflect ABS brand, voice, donor experience standards and compliance requirements.
  • Management and execution of other traditional channel Mass fundraising as needed (e.g. phone)
• Vendor & Agency Coordination
  • Serve as the primary operational point of contact for Mass fundraising agencies and vendors.
  • Manage day-to-day agency workflows, timelines, deliverables, and production schedules.
  • Review agency work for accuracy, alignment, and readiness for approval by the Senior Director.
  • Flag risks, delays, performance issues, or budget concerns and propose operational solutions.
• Budget Management & Financial Tracking
  • Track Mass fundraising expenses against approved budgets and forecasts.
  • Lead campaign-level financial performance, identifying variances and risks early and recommending mitigation strategies to protect outcomes.
  • Drive forecasting and budget reviews by providing accurate, timely operational data.
  • Ensure invoices, expenses, and financial documentation are accurate and submitted on time.
• Reporting, Analysis & Optimization Support
  • Review channel and campaign performance reports, ensuring data accuracy and clarity.
  • Lead the initial analysis of results, trends, and variances for review with the Senior Director.
  • Direct testing and optimization efforts by coordinating test execution and documenting results.
  • Maintain organized records of campaign performance, learnings, and benchmarks.
• Cross-Functional Coordination
  • Partner with Marketing, Finance, Ministry Programs, and Development colleagues to ensure smooth campaign execution and alignment.
  • Oversee campaign inputs and approvals across teams, ensuring deadlines and expectations are met.
  • Ensure omnichannel alignment by ensuring Direct Mail campaigns integrate effectively with related Development and Marketing initiatives.
• Operational Excellence & Continuous Improvement
  • Proactively identify, prioritize, and lead the implementation of improvements that increase efficiency, accuracy, and scalability within Mass Fundraising Operations. Document and refine operational processes, workflows, and best practices.
  • Stay current on direct mail and nonprofit mass fundraising operations trends and apply relevant improvements to ABS’s operating model.   

Qualifications:

• Education:
  • Bachelor’s Degree required.
  • Experience:
  • 5+ years of experience in integrated direct response marketing.
  • At least 3 years of experience in nonprofit Direct Mail fundraising operations.
  • Demonstrated success managing complex campaign workflows in a Mass Fundraising environment.
  • Experience working with external agencies and vendors.
• Technical & Professional Skills:
  • Strong project management and organizational skills.
  • High attention to detail with the ability to manage multiple deadlines simultaneously.
  • Working knowledge of Direct Mail KPIs, reporting, and basic analysis.
  • Proficiency with Microsoft Office tools; experience with CRM or fundraising databases preferred.
  • Clear communicator with strong follow-through and issue escalation instincts

All ABS staff must demonstrate the following skills:

• Demonstrate desire and ability to support organizational biblical and religious goals and participate in regular work-related spiritual activities without reservation.
• Have a personal passion for and belief in the Word of God, its ability to transform lives, and the mission of American Bible Society.
• Demonstrate alignment with the vision, mission, and values of American Bible Society. 

All staff must demonstrate the following skills at a level fitting their role:

• Communication Skills:
  • Complex Communication: Proficient in communicating complex ideas to various stakeholders, both verbally and in writing.
• Teamwork and Collaboration:
  • Team Facilitation: Facilitates teamwork, encourages collaboration, and resolves conflict within the team.
• Cultural Competence and Inclusion:
  • Inclusive Leadership: Promotes inclusivity and addresses biases within the team.
• Service Orientation:
  • Service Solutions: Understands service recipients’ needs, develops solutions to meet those needs, and builds relationships.
• Adaptability and Flexibility:
  • Responsive Adjustment: Adjusts strategies based on new information, remains flexible in dynamic environments.
• Time Management and Organization:
  • Efficient Coordination: Prioritizes tasks, manages multiple projects, and ensures team deadlines are met.
• Problem-Solving and Critical Thinking:
  • Analytical Problem Solving: Analyzes complex problems, develops solutions, and makes decisions independently.
• Leadership and Initiative:
  • Team Leadership: Guides, supports and leads team members to achieve goals, engage in cross-company collaboration and pivot when needed to achieve strategic change. 

Physical Demands/Work Environment
Physical Demands:

• Prolonged periods sitting at a desk and working on a computer.
• Occasional walking and standing are often necessary in carrying out job duties.
• Ability to lift up to 20 pounds at a time (meeting materials, etc.). 

American Bible Society is committed to providing equal employment opportunities to qualified individuals with disabilities and ensuring a workplace free from discrimination. In accordance with the Americans with Disabilities Act (ADA) and other applicable laws, we will provide reasonable accommodations to qualified individuals with disabilities to enable them to participate in the application process and perform the essential functions of their job. 

Office Location: Philadelphia, PA (Hybrid) 
Core Hours: 8:30 a.m. - 5:00 p.m. 
Travel Required: Ability to travel domestically and internationally as needed (less than 10%). 

Additional Information: 

• Background Check: Candidates must pass a background check as a condition of employment. This may include criminal history, credit check, and verification of employment and education history.
• Reference Checks: Employment is contingent upon satisfactory reference checks.
• Eligibility to Work: Candidates must provide proof of eligibility to work in the United States.
• Affirmation of Biblical Community: Candidates must sign and agree to uphold the ABS Affirmation of Biblical Community as a condition of employment. 

American Bible Society is committed to providing equal employment opportunities to all applicants and employees, in accordance with federal, state, and local laws. We believe in the inherent dignity and worth of every individual, created in the image of God, and strive to reflect Christ’s love and justice in our employment practices. 

We do not discriminate on the basis of race, color, national origin, sex, age, disability, veteran status, genetic information, or any other protected status. Our commitment to diversity and inclusion is rooted in our Christian faith and values, which call us to love and respect all people. 

As a faith-based organization, we require employees to affirm and uphold our Christian beliefs as a condition of employment. This requirement is consistent with our mission and ensures that our work environment aligns with our core values and deeply held religious principles.