Strategic Insights Specialist

The Strategic Insights Analyst will monitor and translate complex fundraising marketing data into clear and concise reports to provide recommendations and actionable insights internally and to clients. This position will work with and analyze various data sources, understand marketing KPIs, and be able to clearly connect performance data to business objectives. This individual must demonstrate a track record of manipulating and analyzing data as well as being able to understand, visualize and discuss nonprofit fundraising marketing implications. Possessing a curiosity to leverage data to solve problems and develop solutions is a critical attribute for an individual in this role.

This person is a strong communicator and collaborator. 

Supervisory Responsibilities:

• None

Duties/Responsibilities:

• Collect and analyze marketing data: Gather data from various sources, including fundraising marketing campaigns across all channels, tactics and platforms (web, email, SMS, social, direct mail, etc). Utilize data analytics tools to extract meaningful insights and trends.

• Interpret data and provide actionable recommendations: Translate complex data into clear and concise reports, dashboards, and presentations. Identify key performance indicators (KPIs) and track metrics to measure the effectiveness of marketing campaigns and initiatives. Provide actionable recommendations to optimize marketing strategies and improve performance.

• Collaborate with cross-functional teams: Work closely with internal teams to align data analysis with business objectives. Provide data-driven insights to support decision-making processes.

• Monitor and report on fundraising marketing performance: Develop and maintain marketing performance dashboards and reports. Regularly track and analyze key metrics related to website traffic, lead generation, conversion rates, customer engagement, and brand awareness. Prepare comprehensive reports to communicate findings and recommendations to stakeholders.

• Other duties as assigned. 

Required Skills/Abilities: 

• Familiarity with data analysis tools such as Excel, Google Analytics, Tableau, or similar platforms.

• Strong analytical skills with the ability to interpret and make strategic recommendations.

• Familiarity with nonprofit fundraising marketing channels, SEO, SEM, and social media platforms.

• Excellent client services, communication and presentation skills.

• Ability to work independently and collaboratively in a fast-paced environment.

• Attention to detail and strong problem-solving skills.

Education and Experience:

• Bachelor's degree in marketing, business administration, a related field or equivalent work experience.

• 4-6 years’ experience in a similar role.

Physical Requirements: (Example Below)

• Prolonged periods of sitting at a desk and working on a computer. 

• Minimal travel anticipated; may consist of auto and air travel. 

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.

To apply, CLICK HERE